Tulip
Our second stop on the wine trail was the Tulip winery in the western Galil. In
an earlier post, I mentioned that Tulip was the first good Israeli wine I ever
tasted, so naturally we wanted to pay them a visit. But Danny discovered that
there was a far better reason to support this winery. Tulip is located in K'far
Tikva, which translates roughly as village of hope. It's a former kibbutz that
disbanded, or went out of business, or whatever happens to kibbutzim when their
useful life has expired. It was then converted into a residential center for
adults with developmental and emotional disabilities. The winery is on the
grounds of the former kibbutz, and employs several of the adults who reside in
K'far Tikva.
Several years ago, Tulip decided that it wanted to begin marketing its
wines as kosher. That might not be much of a calling card elsewhere, but in
Israel, it enhances market share for any winery to be kosher. Plus, they can
sell abroad, to markets with a large observant Jewish population -- think New
York, London, Los Angeles. Now I don't want to get into a complicated exegesis
of the interplay of wine and kashrut, but it's my understanding that there are
two ways to go if you want to make kosher wine. The first is to boil the juice,
and that's what was done for a long time, and that's the reason so many Israeli
wines were lousy. (My editorial opinion, of course, but really, twenty years
ago, when you tasted a kosher wine with a meal, did you ever ask for a second
glass?) The second way is to have only observant Jews handling the wine before
it gets into the bottle. So anyway, when the Tulip guys wanted to get the
rabbinic seal of approval, they were told they had to fire the disabled workers;
or rather, they could not have disabled workers handling wine if they wanted it
to be kosher.
Tulip, to its credit, told the rabbis no thanks. Perhaps they used stronger
language, or maybe not, because they kept negotiating with them for several
years. Finally, they came to a compromise that allowed Tulip to continue
employing the residents of K'far Tikva, and to receive the good housekeeping
seal of approval. And once they received rabbinic approval, their sales
increased very significantly. Which means that Tulip lost money for several
years rather than turn its back on its disabled workers. I've been trying hard
not to editorialize, but I cannot help myself. I'm a lawyer, and lawyers have
to be practical to solve problems. I meet lots of lawyers who may be
intellectually smart -- they probably have high IQ scores -- but when it comes
to being practical, they are completely fucking stupid. That's what strikes me
about these rabbis. I'm sure they are great scholars of Torah, Talmud and other
sacred texts. But anyone -- rabbi, lawyer, cab driver -- who advised Tulip to
turn its back on the disabled residents who worked at the winery, is nothing
more than a fool, no matter how learned. (I wanted to use stronger language, but my editor vetoed that suggerstion. Use your imagination. What would you call someone who wanted the disabled workers fired?) I hope that
when these rabbis go to their next reward, their job is to clean the latrines
for all the disabled people who got there before them.
Anyway, we loved Tulip, not just because the owners were so principled, but
also because they make great wines. And of all the wineries we visited, I think
Tulip delivers the best value. Their wines range from around $22 to maybe $50
for the fanciest, and all of them can compete with wines selling for much more.
We spent a long time with Tulip's head of marketin -- a young woman named Orr, who
was sweet and knowledgeable -- and we tasted several excellent wines. Mostly Tulip
sells varietals, and I would recommend their Syrah, and Reserve Syrah, both
excellent. One night in Tel Aviv, Dan & Randy ordered a bottle of Black
Tulip, their high end blend, and it was terrific -- full bodied, great food
wine, think Bordeaux style blend.
However, my favorite Tulip wine, and in fact, one of my favorite wines from
the entire trip was an inexpensively priced Cabernet Franc. Cab Franc is
apparently a tough grape to work with, and it has a reputation for making rough
rustic wines. It's often used for blending, but rarely bottled as a varietal.
What a shame! I loved this Cab Franc. It was the earthiest wine we tasted all
week; closing my eyes, swirling the wine around my mouth, I could see and feel
and taste all of the Land of Israel. One swallow, for me, captured the entire
trip through the north. Orr says that Tulip is now exporting to the U.S., so I'm
hoping that some of this wine makes its way to Rochester. Or maybe Tulip will
begin selling through the website: Israeliwinedirect.com. Big mistake not to order a case of this Cab
Franc when we were at the winery.
From Tulip we drove further north to Rosh Pina, a little hilltop town
overlooking the Galil. I don't really have time for a full description of Rosh
Pina, or Hamieri Estates, the beautiful inn where we spent the night, other than
to say that it was only a few steps short of heaven. Unbelievably gorgeous. The
end of a perfect day.
1 Comments:
Berg,
Perfect Post!!
Terrific integration of the Tulip history, the wines and how they maintained their mission without giving into knee jerk conservatism.
Thanks for the back story.
G-man
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